Top 5 Beauty Retail Apps on Android in Nigeria Q4 2023

In the fourth quarter of 2023, the top beauty retail apps on Android in Nigeria showed varied performance in terms of downloads and active users. The data, sourced from Sensor Tower, provides insightful trends for Oriflame, Amobeleza, Korean Skincare EU, Nykaa - Beauty Shopping App, and Brown Sugar Babe.

Oriflame experienced fluctuations in weekly downloads, peaking at around 4K in late October. Active users saw a significant rise, starting from 367 in early October and reaching approximately 5.4K by mid-December.

For Amobeleza, weekly downloads showed a consistent upward trend, growing from 13 in early November to close to 564 by the end of the month. Active users also increased steadily, reaching 521 by mid-December.

Korean Skincare EU saw a gradual increase in downloads, with numbers rising from 59 in late September to 150 by the end of December. Active users followed a similar trend, growing from 517 to 783 over the quarter.

Nykaa - Beauty Shopping App maintained a steady download rate, with a peak of 160 in mid-October. Active users showed a slight uptick, starting at 1.1K in late September and peaking at around 1.4K in mid-November.

Finally, Brown Sugar Babe had a modest increase in downloads, growing from 32 in mid-November to 74 by the end of December.

For more detailed insights and trends, visit Sensor Tower.